About Us

I know the feeling of having a crystal-clear vision for a brand, only to have it stalled by software that feels like it’s speaking a foreign language. 

That frustrating gap between the brand you want to build and the technical buttons you actually have to push is exactly why I started MarTechChic.

For years, I’ve spent my days at Luxe Studio Innovations setting up the digital engines that power other brands. 

But while I was deep in that high-level engineering, I kept seeing the same thing: brilliant founders getting stuck because they lacked a clear “how-to”. 

I realized that you don’t always need a hired consultant to build something great; sometimes, you just need the right resources to tech your marketing up a notch.

MarTechChic is where I share those resources.

My process is simple: I put the tech to work in my own business to see if it actually delivers. 

If a tool is worth the investment, I’ll show you the raw wiring so you can master it for your own brand. 

If it’s just flashy smoke that adds more chaos than value, I’ll tell you exactly why I tossed it.

I’m finding the friction so you don’t have to. Join me for my newsletter updates as I test the limits and share the blueprints that actually work, so you can stop wrestling with your tech and get back to building your brand.

No smoke. Just fire!